Innovative Branding – Volkswagen Jetta Campaign

It is a usual morning when you force yourself to get up from bed, and walk towards your balcony to pick up your daily newspaper. This morning, the moment you look at your newspaper, your eyes go wide open. Why …?? The entire newspaper is of hard silver paper!!  The front page reads – “Time for Volkswagen”… Welcome to the […]

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Brand Recall: The Latest Pepsi Ad Campaign

You are sitting in front of you television, your eyes glued to India’s crucial cricket match. Sehwag is on strike and you want him to go on rampage with his fearless batting style.  The bowler balls a short ball outside off stump, and Sehwag in his typical style cuts the ball in the air. The stadium goes crazy, as the […]

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