In a first-of-its-kind move by an e-commerce player anywhere in the world, Myntra morphed into a mobile based retailer form on 15th, May 2015. The company which had already turned down the mobile version of its website, closed its website (even on computers/laptops) in an attempt to become a ‘mobile App-only’ retailer. Moreover, Flipkart, the parent company of Myntra, went […]