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      ThumbnailEngaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate with.  India has a veritable treasure trove of traditional art forms that

      How to Use Traditional & Folk Art to Make Indian Rural Consumers Sit Up & Take Notice

      Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate with.  India has a veritable treasure trove of traditional art forms that can be used to advertise products and services...

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      Indian Premier League(IPL)- Why it succeeded while Indian Cricket League (ICL) failed?

      Cricket is definitely the most lucrative of markets for sponsors in India: anything related to cricket sells! There are many cricket tournaments that happen round the year but as per as the Indian sponsor is concerned there is none...

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      Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like Richard Branson,Amitabh Bachachan ),and now Country Branding. In the wake of

      Branding a country

      Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like Richard Branson,Amitabh Bachachan ),and now Country Branding. In the wake of globalization, the world has become a supermarket and countries are neatly...

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      I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air for anything and everything, we need to remember the old saying ‘need is the mother of all inventions’.The

      Creating Blue Oceans

      I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air for anything and everything, we need to remember the old saying ‘need is the mother of all inventions’.The need is...

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      Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible.
       
      According to a study released by Do Good,

      Beware of Empty Cause Marketing Campaigns

      Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible.   According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet...

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      ThumbnailEnterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system with user base of at least 200+ with more than a million dollars in investments. Approach to

      Factors which influence the success of an ERP project implementation

      Enterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system with user base of at least 200+ with more than a million dollars in investments. Approach to implementation can be...

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      I love playing golf! I also like watching golf pros competing against each other at the highest level of the game. During the most recent TPC Sawgrass tournament in Florida, my eyes were trained on Aaron

      Visualization is Power... but are you competent?

      I love playing golf! I also like watching golf pros competing against each other at the highest level of the game. During the most recent TPC Sawgrass tournament in Florida, my eyes were trained on Aaron Baddeley, a talented Australian...

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      Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by showing them

      The Discount effect !

      Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by...

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      Nike Just Did It - Indians are bleeding Blue

      Nike’s “Bleed Blue” campaign has hit the nail on the head. Bulls Eye! On the Target! Call what you may, Nike has just done it! Nike is always known as the brand for the sports oriented audience, since they have...

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      My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to another when her subscription with the carriers came up for renewal. Nokia enabled her to make phone calls, check her

      Of Farmers & Hunters

      My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to another when her subscription with the carriers came up for renewal. Nokia enabled her to make phone calls, check her...

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