The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of the whole chain. There is a big gap between both the ends. Marketing help in bridging the gap between the two. Marketing is basically assessing the overt and latent requirements of the consumers and creates customer delight through fulfilling the market […]

Be it an 18 year old undergraduate student or a 40 year old planning the final years of his retirement, the frenzy of starting up one’s business has always been one of the dreams every ambitious man has. This trend has crept in from the west, where movie stars and heavily paid singers have widened their horizons by launching their […]