I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the case of IT Service Industry (I share loyalty of almost 3 years...

Our MBA guy is working really hard under his new female boss. But is life really going in the right direction for him? Let's find out ! Food for Thought: How do you think our MBA guy should balance his...

The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics...

In times when traditional businesses are facing a blitzkrieg of brands, malls and departmental stores many small and traditional Indian businesses are feeling the heat of competition. The Indian mithai store like the kirana store is an intrinsic part...

There is a famous saying that "brand equity" is as important as the future cash flow of a firm. When it comes to discount strategy of a firm, a good brand is worth even more than that. The term brand...

At a particular curve in one of Mumbai’s roads there was a problem of too many people losing control of the vehicle because of the curvature of the road . Speed breakers , spot speeding fines , nothing seemed...

United States President Barack Obama’s chief economic advisor Lawrence H. Summers, had earlier mentioned that the growth model of India was people-centric known as ‘Mumbai Consensus’ and that of China was export oriented known as ‘Beijing consensus’. (On the...

“Think big, think fast, think ahead. Ideas are no one’s monopoly.”   Do we Indians really believe in the perfect blend of astounding vision, aspiring mission and justified implementation? For how long will we remain a job seeker to our economy? How much and what more motivation...

The cost of Equity is given as  Ke = Rf + Beta* ( Rm-Rf) Where Rf = Risk free rate Rm= Expected return from the market   Here, Risk Free rate is rate at which there lies no variance around the expected return rate. It...

Can any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but this time something very unique happened in the field of advertising and marketing campaigns. Before beginning let me ask you...