Strategies & Changes in the Ecommerce Industry

Welcome to the generation of Millennials! This tech savvy, achievement oriented Gen Y has its Smartphone as the center of its internet universe. Interestingly, this generation of digital natives is also the primary target of most e-commerce platforms. The major strategic change in the industry has been the shift from e-commerce to m-commerce. With India’s largest e-commerce firm Flipkart Ltd […]

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Acquihiring- Recruitment Strategy for Purple Squirrels

As the war for attracting, developing and retaining talent is becoming intense, large organizations are looking at new, innovative and rare recruiting strategies like Acqui-hiring. It is a one of its kind corporate practice where established firm hires another company (mostly start-ups) not for their products, financial contribution or even its customers but mainly to capture their talented pool of […]

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