The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !
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10 Things every MBA student should follow
Over the past few weeks, I have received lots of queries in terms of how incoming MBA students should prepare themselves for B-school life in this VUCA world. In this regard, I feel that there are basic pointers that every student should follow in order to build a strong foundation for their career ahead. Here are 10 pointers to follow: […]
Understanding Women through Consumer Behaviour!
Abstract Women are great influencers when it comes to buying decision of the family. No doubt that when it comes to individual buying, women are the sole decision makers in the decision. Most often we think why women take longer duration in buying as compared to men or why they buy things that according to us are not required at […]
