The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !

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Being a “Frenemy”- A reality of business !

Keep your friends close, and enemies closer.– Sun Tzu, Art of War The term “Frenemy” refers to someone who doubles up both as a friend as well as a rival – it can refer to an individual, a corporate or even a nation with respect to geopolitics. While it is quite normal to find frenemies at workplace, increasingly this relationship […]

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Minimalistic designs: The new trend in advertising

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupe Minimalism, a philosophy of life, finds its origin in the Japanese traditional design. It emphasises on living life only with things that add value and keep the rest away. Minimalism peeps through various aspects of life in Japanese culture be it way […]

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