The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !
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Brand Destruction- Is it negative marketing ?
A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of of them, intended to identify the goods or services of one seller or group […]
Development of Banking sector & Financial markets- India perspective – Part 4
Equity and Corporate Debt market: The Indian capital markets have transformed since the economic reforms in early 1990’s and are now comparable with international best markets in trading and settlement infrastructure, risk managementsystems, efficiency and levels of transparency and governance, backed up by good technology infrastructure and systems of international standards. Transaction costs have been lowered and volatility contained to […]
