The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !
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If a woman buys, will men also prefer the same product ?
We may say that each household today has a woman CPO (Chief Purchasing Officer) who influences almost all the purchase decisions of the family. Now this decision range is not only confined to the female specific products like beauty creams, kitchen appliances etc. ,but also to other product and services which the family consumes. This makes women the most important […]
Quest to engage employees ! – A mirage
“Engaged employees stay on for what they give, the disengaged stay for what they get!!” The quest to “engage” employees is like a mirage in the desert on a hot summer day. It is what the traveler (who personifies the employer) yearns for, but the closer he gets to it, it seems to elude him. Employee engagement is the […]
