The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !
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Co Branding: Effective or a damp squib ?
The other day, as I went in to buy a new watch at Shopper’s Stop, I was a bit overwhelmed by the sheer number of advertising gimmicks being employed by the companies. At the purchase counter, I was greeted by a First Citizen Card Membership, which made me eligible for discounts for a whole lot of other brands like Barista, […]
Low Cost Airline Model in India: What should be the right strategy?
Traditionally, Europe and America have enjoyed the continued dominance of Low Cost Carriers (LCC). Since 2003, a number of Low cost airlines have entered the Indian market. However, most of them are making losses largely due to high cost of ATF (Air Turbine Fuel) which comprises around 50% of the operational cost. Post-2007, the industry has also witnessed consolidation, the […]
