The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !
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How Airlines can be most effective for marketing luxury goods
Airlines serve one of the best customers, who can afford indulgence and luxury. They are the best medium to get the target audiences for luxury brands. The only reason why it made me think so was looking at the kind of losses Indian airlines companies are going into even after serving the customers who won’t think before spending extra dimes […]
Why exit interviews are a waste of time!
How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are leaving. And this reason alone makes exit interviews a waste of time. Taking a cue from scientific management, exit interviews were installed in most […]
