A recent Times Square like- innovation which I came across at the crossing in the up-market Juhu area is a video billboard – a giant digital screen which showed video trailers of the latest movies and other advertisements. A stylish and efficient way to showcase the different upcoming films I must say – especially to the people stuck in traffic (and trust me, traffic jams are quite an occurrence in the streets of Mumbai).
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Innovative Branding – Volkswagen Jetta Campaign
It is a usual morning when you force yourself to get up from bed, and walk towards your balcony to pick up your daily newspaper. This morning, the moment you look at your newspaper, your eyes go wide open. Why …?? The entire newspaper is of hard silver paper!! The front page reads – “Time for Volkswagen”… Welcome to the […]
Interview with Sheena Chaudhary- MBA, Dancer & Entrepreneur who follows her passion
IdeasMakeMarket recently caught up with Sheena Chaudhary over an interview. Sheena holds an MBA from Department of Management Studies, IIT Roorkee and also an entrepreneur who follows her career and passion together.She describes herself as a dancer, nature lover & designer and believes in practicing Yoga and spirituality. The following is our conversation with her: Q1. Tell us something about […]