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The Way Singaporeans Live!!
In 1959 Singapore attained its full government and election was won by People Action Party whose leader Lee Kuan Yew became the first Prime Minister of Singapore. Lee Kuan Yew was the world’s first country Marketing Director who built “Singapore”as a brand. According to United Nations Human Development Index (UNHD) 2014, ranks Singapore as 9 out of 187 countries with feeling of belonging, vibrant […]
Brand is an experience not just an identifier
Every organization spends much more on branding their products or services with the hope of differentiating from other sellers, selling the same category of products or services. As stated by The American Marketing Association, a brand is defined as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of […]

























