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Zindagi Gulzaar hai..Even in B-school
The wind in my hair, the soft, moist grass cushioning my head, the velvet tapestry of sparkling stars becomes the stage as the shape shifting monsoon clouds conjure up myriad stories in my head. The moon gleams down its silver light as the lyrics of a popular Bollywood number from a friend’s phone float the zephyr that is as mystic […]
Decoding the secret behind Patanjali’s success
Formed in 1997, Patanjali Ayurved is perhaps the fastest growing FMCG firm in India with annual revenues reportedly at more than Rs 2,000 crore. Patanjali has expanded its portfolio to over 400 stock-keeping units, entering categories like noodles and skin care, in the process stretching their equity far more than they perhaps should. Ramdev is reported to have said in […]