Now that the Olympics are over, here’s a look at one of the best advertising campaign run by P&G during the Tokyo Olympics. Through advertising one can make any person think about the message that is being conveyed. The “Lead with love” campaign symbolizes the spirit of the games in its truest sense. It depicts two kids and their journey in becoming a champion athlete and how their value system and sportsmanship plays a significant role. Have a look :
Tags: leadwithlove olympics P&GYou might like reading:
Is advertising the key in low involvement segments?
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’ mind share. Over the years, promotions, product design, packaging and other Point of Purchase plans helped large players survive in this segment but the key factor which makes any player unique in the market is its “Brand Image.” It is an […]
The future of retail in India
The future lies with those companies who see the poor as their customers.” -C. K. Prahalad During my visit to my maternal grandparents in a village named ‘Dumrama’ in Bihar in summers 2015, there was a sense of development and better information flow which I happened to observe. Pushpa store in the neighborhood sent a message on WhatsApp to my […]

























