Now that the Olympics are over, here’s a look at one of the best advertising campaign run by P&G during the Tokyo Olympics. Through advertising one can make any person think about the message that is being conveyed. The “Lead with love” campaign symbolizes the spirit of the games in its truest sense. It depicts two kids and their journey in becoming a champion athlete and how their value system and sportsmanship plays a significant role. Have a look :

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Well these days the consumer rules the market and with ever growing competition and more players- it becomes more imperative than ever to retain your consumer base. One strategy that companies tend to employ in order to achieve this is giving them more for less- leading to what is known as value retailing. The reason why companies do it is […]

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Theory of Common Sense Involving Decisions

I get fascinated by so many theorems/theories doing rounds. No matter which subject you choose or what specialization you intent to do, you will always have theorems/theories at your disposal. A fine Sunday morning, I decided that I need to propound a theorem too. Now, since I am no researcher and my management skills are as strong as a two […]

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