
The Editor’s desk
The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus ambassadors. We even changed the interface of our portal as many as 11 times during this period!
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Inauguration of Xavier School of Communications (XCOMM), Xavier University Bhubaneswar
Xavier School of Communications (XCOMM) was inaugurated on July 2, 2015 at 10:30am by Ms. Archita Sahu, a popular actress of Odia film industry. Mr Amitabh Shukla, an award-winning film editor and an alumnus of XIMB, cut the ribbon of Xavier Studios which houses online video set-up, audio studio and the floor. The student edit suites room, still photography studios […]

Is App-Only Strategy Profitable in Indian Ecommerce Industry
In a first-of-its-kind move by an e-commerce player anywhere in the world, Myntra morphed into a mobile based retailer form on 15th, May 2015. The company which had already turned down the mobile version of its website, closed its website (even on computers/laptops) in an attempt to become a ‘mobile App-only’ retailer. Moreover, Flipkart, the parent company of Myntra, went […]