The Editor’s desk
The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus ambassadors. We even changed the interface of our portal as many as 11 times during this period!
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Branding strategy of Fair and Lovely
“With the consumers brand is also growing, With the modernization of consumer, brand is also modernizing, With the transformation of women, brand is also transforming with their changing needs.” The tube of Fair and lovely has its presence in many homes whether they are rich or poor, rural or urban. It is the favourite of women of different age groups ranging […]
Why Amazon might redefine e-commerce in India?
According to various reports, India has the highest store density of approximately 11 per 1000 people. In fact, the retail industry in India has vendors selling from anywhere between one single product to a multitude of entities, ranging from selling door to door to promoting in public transport to selling online. The Indian retail industry is expected to be about […]
