The Editor’s desk
The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus ambassadors. We even changed the interface of our portal as many as 11 times during this period!
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Xiaomi in India- The strategy behind its success
Xiaomi is the newest company to enter the highly competitive mobile device market in India. But does the staggering response on its Flipkart sale and a positive view by Indians indicate a conclusive future for the company in India? Or will the high demand and less supply prove to be redundant for the company? Xiaomi is rather unknown among […]
The Pre MBA Jitters!
The clock in my Macbook reads Mon 2.03AM. It is seven days to go before I start school at a prestigious B-school (NMIMS Mumbai) of India. What keeps me up so late is not the last week movie watching chronicles with extended family or crazy night outs with friends, it is the pre MBA assignments we were sent via mail […]
