CSR is an issue which concerns not just the corporates but one and all. Ms.Vinita Bali in her talk knits the idea of aligning the individual and collective responsibilities to have a society of good governance.
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Travelling in Pepsi Rajdhani Express? Oh, Yes Abhi!
According to a study conducted by RITES, the Indian railways can raise upto INR 9000 crores in revenues by branding not only its coaches & trains but also complete stations. Now on the criteria of marketing innovativeness, this idea by the current railway ministry definitely ranks at the very top. But then, why was it not implemented earlier? There is […]

Decoding Venture Capitalists : How to approach and succeed !
India is full of talented budding entrepreneurs who have innovative ideas for starting a business. To implement their ideas they need certain minimum amount of capital for investment and generally they have to seek different alternatives for investment unless their family is supportive enough. Start ups are usually small enough to raise money from market and are also not in […]