One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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IMM Comics: Life of mba !
We would hereby like to introduce the first of our comic strips. This strip is based on the four different phases in life of MBA. Have a look ! Tags: life@mba MBA office life
How employers can use the world’s largest and fastest vaccination drive to motivate employees to return to work?
Employees have been hit severely by COVID-19, which has heightened workplace tensions. As the pandemic progressed, businesses began to see an increase in employees hesitating to come to work for fear of getting coronavirus and spreading it to their families. Anxiety was present as a result of sadness produced by the virus’s abrupt death of loved ones, the struggle to […]
