One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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Story of Auxin Crop Consultants : Redefining Agri-business
Interview with Mr. S. Suresh and Mr. M. Govarthanan, founders of Auxin Crop Consultants (ACC). ACC is a start-up consulting firm providing viable solutions for agri startups & poly houses. They offer school gardening demos & kitchen gardening kits, along with various other services. A very warm welcome from IdeasMakeMarket.com team. We thank you for sparing some time for this […]
Word of Mouth Anyone ?
Trendy. Trend. Trending… The world has changed, and so has the way we communicate. It is no longer person to person, or point to point- to borrow a networking jargon. Rather instead of casting our views, we these days are into broadcasting our views. What I am referring to, as you might have guessed, is the most happening place in […]
