Quite a basic idea really… but is it so?? What exactly is marketing?
One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
Thus the cost of the product is enhanced by Y units owing to marketing, hence if it does not convert its purpose of getting sold to the consumer – Marketing is merely a cost exercise.Rather than enhancing a product’s competitiveness, it does quite the contrary.
 

I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.

Selling is always a result of effective direct or indirect marketing. While every marketing campaign may not be successful , an effective marketing campaign can always be related directly with sales.
So in brief Effective Marketing = Selling. And besides if you can’t sell, are you a marketeer?
 
Food for thought: Does marketing also lead to parallel value destruction ?
Tags:

You might like reading:

IMT Ghaziabad Placements 2019-21: Average CTC of INR 12.42 Lacs

IMT Ghaziabad has successfully completed its placement process for the batch of 2019-21. Unlike every year, the academic year 2020-21 was an unusual year, with the Covid 19 pandemic sweeping the whole world like a storm, each industry, each sector grappled and mobilized resources to combat it. The whole placement process went virtual and the campus saw virtual recruitment by […]

0 comments

Analysing the Automobile Industry

Analysis of Automobile sector The word automotive was created from the Greek word “autos” meaning self and Latin word “motivus” meaning motion to represent any form of self-driven vehicle.  The term was proposed by Elmer Sperry. It is one of the world’s most important sectors by revenue.   Before we move on to analyzing the trends of the industry and […]

0 comments
0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Follow us

©2010-2023 IdeasMakeMarket.com |Contact Us | T&C | Privacy Policy

 

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

Sending

Log in with your credentials

or    

Forgot your details?

Create Account