
You might like reading:

Netnography of Brand Lovers or Haters
Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the other hand, lovers of a brand tend to like anything that comes across them. Some companies with lovers and haters we identified are- Starbucks, Louis Vuitton, and Apple, Walmart etc. Starbucks– Lovers of Starbucks had the view that they not only loved instant […]
INDIA VS BHARAT:DIGITALLY DIVIDED
India and Bharat, the two geographies or mentalities view each other with suspicion. For India, Bharat is about ‘khap-panchayats’ that kill daughters that dare stand up against the family pressure. For Bharat, India is where ‘homosexuality is acceptable’. For India, Bharat is where minorities are massacred. For Bharat, India is where traditions are not respected. For India, Bharat is the […]