Food for thought: Was the experience similar for you in your job?
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Well these days the consumer rules the market and with ever growing competition and more players- it becomes more imperative than ever to retain your consumer base. One strategy that companies tend to employ in order to achieve this is giving them more for less- leading to what is known as value retailing. The reason why companies do it is […]
Decoding : Viral Marketing
A very interesting phenomenon has been prevalent & making waves since couple of years now. Yes! You guessed right! I am talking about Viral Marketing. For those who do not have the slightest idea, let me tell you what exactly is Viral Marketing. Viral Marketing (or Viral Advertising) is a new form of marketing in which the marketer uses a pre-existing social […]
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