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XIM hosts Annual Consulting and Strategy Conclave: Stratonomics 2022
XIM Bhubaneswar conducted the Annual Business Conclave: Stratonomics ’22 on 10th December 2022 at XIM Auditorium at 3.30 PM, hosted by CONSTRAT- The Consulting and Strategy Consortium of XIM, Bhubaneswar. This year’s theme was Managing Change: Using Strategy to Explore New Business Horizons. The event was graced with the presence of Rakesh Dash, Head of Corporate Strategy, Bajaj Electricals; Madhumitha […]
Is advertising the key in low involvement segments?
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’ mind share. Over the years, promotions, product design, packaging and other Point of Purchase plans helped large players survive in this segment but the key factor which makes any player unique in the market is its “Brand Image.” It is an […]
