Case studies are a preferred medium of teaching in B-schools. But is the life of an MBA guy anything less than a case study? IMM Comics presents a short comic strip on it!!
What do you feel? Is this your story as well?
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Interview with Sheena Chaudhary- MBA, Dancer & Entrepreneur who follows her passion
IdeasMakeMarket recently caught up with Sheena Chaudhary over an interview. Sheena holds an MBA from Department of Management Studies, IIT Roorkee and also an entrepreneur who follows her career and passion together.She describes herself as a dancer, nature lover & designer and believes in practicing Yoga and spirituality. The following is our conversation with her: Q1. Tell us something about […]
Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]
