Case studies are a preferred medium of teaching in B-schools. But is the life of an MBA guy anything less than a case study? IMM Comics presents a short comic strip on it!! 
COMICS1
What do you feel? Is this your story as well? 
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How Airlines can be most effective for marketing luxury goods

Airlines serve one of the best customers, who can afford indulgence and luxury. They are the best medium to get the target audiences for luxury brands. The only reason why it made me think so was looking at the kind of losses Indian airlines companies are going into even after serving the customers who won’t think before spending extra dimes […]

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Deserve before you desire, says Dr. Aneeta Madhok- MD, Open Spaces Consulting

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