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If a woman buys, will men also prefer the same product ?
We may say that each household today has a woman CPO (Chief Purchasing Officer) who influences almost all the purchase decisions of the family. Now this decision range is not only confined to the female specific products like beauty creams, kitchen appliances etc. ,but also to other product and services which the family consumes. This makes women the most important […]
RBI’s Interest Rate Policy and Its Impact on Indian Economy
Reserve Bank of India(RBI) is the central bank of India. Its main function is to establish monetary stability in the country. For this, it is equipped with independence in formulating and implementing monetary policies in order to maintain price stability and adequate money supply in the system. RBI takes different expansionary and contractionary steps to achieve the same and […]
