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Branding strategy of Cafe Coffee Day
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday How true is this particular saying of the famous singer in building a branding strategy? And how truly it has been followed by V G Siddhartha to make him now virtually the coffee king of India? V.G.Siddhartha, chairman of the […]
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FMS Delhi Placements 2015: Average salary at 17.04 lacs
The placements process at FMS, Delhi were conducted in two phases with the first one (Lateral Placements) being for students having prior work experience of more than 18 months and the second phase (Final Placements) for students with lesser/no work experience. To ensure a smooth and transparent process for both the recruiters and the students two important measures were put […]