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India Vs Bharat : Digitally Divided – An insight !
I remember those days, about three years back, when the video song ‘Why this kolaveri di’ created a lot of buzz in my college campus. The word of mouth publicity that this song brought went so viral through the digital media that not only was it a sensation in Tamil Nadu, but also outside it, including few countries abroad. That […]
Case Study: Pushing the Right Buttons- Lessons in Enterprise Creation & Promotion
Venture: Air Life Studio, Pune Promoters: Sunanda & Sudhir Mehta Air Life Studio is a gymnasium founded by a homemaker turned business woman, Sunanda Mehta. Dissatisfaction with a service can lead to a customer turning to another service provider (in most cases) or setting up one’s own service (which is not exactly common). Here is a look at how […]
