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Next is what, Samsung ?
“Innovate or perish” goes the old adage. Every business has to follow this or face extinction. This is more prevalent to firms fighting it out in the technology landscape – be it Information Technology, smartphone manufacturers, firms with digital solutions, alternate mode of payments etc. These are the firms who have to be alert to market conditions every now and […]
The Discount effect !
Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by showing them what they wanted to see, exactly same as what the discount effect would do to a business. Lets first […]
