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Selfie with Modi- Is it too late?

The two words that have been buzzing and trending everywhere these days are Narendra Modi and Selfie and when you combine these two, it is undoubtedly going to click a chord with the audience. In BJP’s latest stint to woo voters, they have come up with an innovative marketing campaign, making an attempt to get maximum from their most successful and powerful face and the Brand ambassador, Narendra Modi. […]

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Innovative Branding – Volkswagen Jetta Campaign

It is a usual morning when you force yourself to get up from bed, and walk towards your balcony to pick up your daily newspaper. This morning, the moment you look at your newspaper, your eyes go wide open. Why …?? The entire newspaper is of hard silver paper!!  The front page reads – “Time for Volkswagen”… Welcome to the […]

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