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Lean retailing in India
It has not been long since the word ‘Green ‘ was prefixed to every little manufacturing or retailing term. Now Lean is the new Green. Wherever you turn around people seem to be cutting down on all non essentials and sticking to the basics. Remember the old times when people used to buy groceries from the local merchants at discounted […]
Marketing – A historical perspective and evolution with time !
Marketing is the social and organizational process through which individuals and groups obtain what they need and want by creating, communicating and freely exchanging products of value with each other. People define marketing in different ways based on their perceptions. It has evolved over time and has profoundly developed in terms of the thinking, the ideologies and the mindsets […]
