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Future of Marketing – Marketing and Leveraging Big Data
Introduction: Organizations today face overwhelming amounts of data, rapidly changing customer behaviours, and increased competitive pressure. Simultaneously, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviours.Effective use of Big Data analytics increase productivity rates and profitability by 5-6%. McKinsey analysis of more than 250 engagements over five years has […]
Flavouring the World: Indian Spices Industry
Introduction India is land of spices and produces almost all the spices used in the world. It is the largest producer, consumer and exporter of spice and its’ products. From the ancient time itself, India was centre of Attraction for Rome and China. Further Portuguese, Arabs, Chinese and several other country established trade with India mainly for spices. From ancient […]
