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596 Students from over 25 Countries participate in Utopia 2016
Around 596 students from 25 countries participated in a rhapsody of 14 different cultural and sports events at Utopia 2016, the International Cultural Fest of Symbiosis Institute of Business Management (SIBM) Bengaluru, held on 31 st July, 2016. The students were predominantly from countries like Nigeria, Afghanistan, Nepal, Mauritius, Congo, etc. Just as each colour is needed to form a […]
Beware of Empty Cause Marketing Campaigns
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible. According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet their business goals, while simultaneously improving the society and the environment; and 83% think companies should support nonprofits and […]
