In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :

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Tete-a-tete with Dr. Prerana Srimaal, Asst. Professor, Christ University

We recently caught up with Dr. Prerana Srimaal who is the Assistant Professor in History at Christ University. She describes herself as “A collector of Memories, Miniatures, Stories and Experiences – those are the things that completely define me. ” Let us hear more about her story so far: Q1. Tell us something about your journey so far? I am […]

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IIM Jammu organizes the ‘HR Conclave 4.0’

Indian Institute of Management Jammu harmonized the 4th edition of the HR Conclave of the Institute on 4 September 2021, which resonates with the Institute’s vision to develop leaders and entrepreneurs who can perform globally to make a valuable difference to society in the Corporate World. Carrying forward the legacy of the immediate edition, the HR Conclave 4.0 is conceptualized […]

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