In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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Currency wars ?
As per a recent article in the leading news paper, “Global imbalance” is the cause for economic crisis. The US is running huge trade deficits whereas country such as China due to its vast exports across the globe had generated trade surplus. The surplus money had found its way into US and since the interest rate was low, it inflated the real estate prices, […]
ACHHE DIN AANE WAALE HAIN : A look into rural India in 2040
It was a hot summer afternoon. My mom picked up the nutmegs from the floor. “What’s the red stuff, shall I throw it?”, I asked. She said, “No, we sell that by the kilo too!”. In the small town of Pala in Kerala, people like my mother sell nutmegs for a Rupee each, the red layer between the nut and […]
