In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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Analysis of Cement Industry
1. INTRODUCTION The cement sector notably plays a critical role in the economic growth of the country and its journey towards conclusive growth. Cement is vital to the construction sector and all infrastructural projects. The construction sector alone constitutes 7 per cent of the country’s gross domestic product (GDP). The industry occupies an important place in the Indian economy because […]
Analysis of Cold Chain in India
INTRODUCTION A Cold Chain is a temperature controlled supply chain cold storage and distribution in which agricultural produce are preserved afresh and shelf-life is extended for a longer period of time. With increasing food demand and changing lifestyle, Cold Chain has become the focal point for the government and investors. This industry facilitates long distance transport of various products and […]
