In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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At your service, Sir !!
True to the maxim by Philip Kotler- “Marketing takes a day to learn. Unfortunately it takes a lifetime to master”, all the companies try to achieve the best of the marketing practices in this vicious world. If one looks at service sector in particular, it is going through a phase of rapid changes. The changes in government regulation, privatization, globalization, […]
The new rules of Human Resource
Employees are the most essential asset of the organization. However as the organizations grow and become global, they require a strategic shift in leadership styles, talent acquisition and human resources. Technology has grabbed the driver seat and are forcing organizations to redesign jobs in order to incorporate technology solutions. Also the demographic structure has changed as more millennial join the […]
