In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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IIM Ahmedabad PGP Summer Placements 2015-17
The summer placement process for the Class of 2017 of the Post Graduate Programme (PGP) in Management at IIM Ahmedabad has been successfully completed within three clusters with students being placed across eleven sectors and functions of their choice. Placement Process The summer placement process was completed within 3 clusters. Firms were grouped into cohorts based on the profile offered, […]
Analysis of FMCG Sector
FMCG OVERVIEW -Fast Moving Consumer Goods (FMCG) goods, popularly named as consumer packaged goods, play a vital role as a necessity and as an inelastic product. Rural India accounts for 70% of India’s population, 56% of National Income, 64% of total expenditure and one third of the total savings. The Indian FMCG sector is the fourth largest sector the economy with a […]
