In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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Rouble Trouble: Russian Rouble Crisis & How to Solve It…
The year 2015 doesn’t seem to bring much good news for the Russian economy as the rouble crisis continues in the wake of staggering global oil prices. If this trend continues, Mr. Putin is facing an imminent threat of both recession and internal inflation, similar to something that happened in 1998. All events that have happened in the past year […]
3 Success Mantras for your startup !
The world is progressing each day and so is the spirit of entrepreneurship. The customer needs are on the rise and so is the need to maintain high levels of customer satisfaction as ‘customer is king’. This scenario gives ample scope for individuals and groups to map the value chain of the customer consumption process, identify the gaps and provide […]
