In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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Case Study: Pushing the Right Buttons- Lessons in Enterprise Creation & Promotion
Venture: Air Life Studio, Pune Promoters: Sunanda & Sudhir Mehta Air Life Studio is a gymnasium founded by a homemaker turned business woman, Sunanda Mehta. Dissatisfaction with a service can lead to a customer turning to another service provider (in most cases) or setting up one’s own service (which is not exactly common). Here is a look at how […]
Sales vs Product – Which is more important ?
Which is more important – building the perfect product or sales ? This question is faced not just by product managers but also by entrepreneurs. It is very similar to a chicken and egg theory – which one came first. If there is no product, what will you sell and if there is a good product but no takers how […]
