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Know your Chinese Consumers!!
China has emerged as the fastest growing economy of the world, thus making it very imperative for businesses to understand the Chinese consumers and their buying trends and behavior. The traditional Chinese consumer more often, preferred price over quality, however that does not seem to be true in case of new generations of Chinese consumers, who are particular about the quality of the product than anything […]
Analysis of the Indian Telecommunication Industry
The Indian telecommunication sector has emerged as a strong growth engine for the Indian economy in the last decade. Given the disruptive innovations and turmoil in this industry in the last decade, the typical Porter’s Five Forces cannot be used to analyze this industry. This article aims to study the industry using a modified Five Forces model, focusing on every […]
