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Creating God Particle: Making an advertisement work
Recession has once again asked a fundamental question for marketers: Is it the best time to market more and increase sales or is it the time for showing restraint and controlling the marketing budget. Nevertheless, while the answer to this might remain oblivious, there is no doubt about one pressure that marketers face: Create ever lasting advertisements, those which stand […]

Can India surpass China ?
There has been a great deal of talk all around the world ever since India was clubbed together as part of BRIC by Jim O Neil of Goldman Sachs. It was almost like a dream come true for 1 billion people (and counting!) and their aspirations to be recognised as one of the emerging market economies of the world. Did […]