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Surrogate Advertising-Ethical or not?
When I was younger, I always wondered what’s the logic behind the ‘Bagpiper Soda’ advertisement done by Akshay Kumar or Ajay Devgan with the punch line-‘khoob jamega rang.. jab milenge teen yaar.. aap, mei aur bagpiper’. But now I understand why such ads are made. This is what is Surrogate Advertising; “a form of advertising which is used to promote […]

Managing the unmanaged in an organisation !
Employee/Staff/Key asset whatever be the term you use for them, majority of the answers to solving organizational problems lie in the understanding of the question: What are you going to do without them? Autobiography of an organization When I was born I was a name, a name given to me by my owners, a name having a vision to become […]