Surprised? Well let me explain. Going by the stage at which your product was- you were not catering to the early adopters- the category who are willing to try out anything new. It is the early adopters who are buying the product of your rival at this point and these people never buy a product which is at peak of its product life cycle( Where you are!). So essentially the rival product is not competing with you in a big way at this point.
You might like reading:
Nike Just Did It – Indians are bleeding Blue
Nike’s “Bleed Blue” campaign has hit the nail on the head. Bulls Eye! On the Target! Call what you may, Nike has just done it! Nike is always known as the brand for the sports oriented audience, since they have sponsored top players from Soccer, Basketball, Lawn Tennis etc. It’s no secret that India is an emerging market for top […]
How should IKEA innovate in Indian market ?
The entry of Indian brands and the surge of the aspiring Indian middle class have boosted the furniture retailing in India. NCAER report has said that India will have a middle class population of 267 million by 2015-2016 with average income on an upswing. CSIL Italy has recognized India to be among the 14 largest furniture markets in the world. […]
