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Destroying a brand or creating a new one ?
A few years ago there was a news in papers that a dead worm was found in one of the chocolate bars of Dairy Milk chocolates. The unfortunate event got hyped and company’s sales dropped to such an extent that Dairy Milk had to undertake an advertisement campaign to erase the negative image in the minds of public. The event […]
IIM Calcutta Final Placements 2018-20 Batch: Highest CTC of INR 80 Lacs
IIM Calcutta has reported 100% placements for its 55th batch for the class of 2018-20. The process saw participation of 150 recruiters raising 498 offers for the batch of 444 students, providing students opportunity for dream offers. The class was placed across various sectors including Consulting (30%), Sales and Marketing (17%), Finance (15%), General Management & Operations (19%) and Product […]


























