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Land acquisition or Customer acquisition : Are they similar?
While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ? In first look, the concepts look poles apart, but are they really different? Let us consider how: 1. Both require convincing : […]
Avenir: The Business Conclave, DOMS, IIT Roorkee
“Coming together is a beginning; keeping together is progress; working together is success.” –Henry Ford As students of Business Management, it is immensely important for us to gain an insight into the real world business settings, contemporary business issues and challenges and understand ways and means to deal with them. The Department of Management Studies, IIT Roorkee, gives us the […]


























