What exactly is loyalty? Can it be described as a habit of using the same products or services over...
While it’s often easy to develop a brand through smart online marketing tactics, it can be difficult to accomplish...
It is true that people may or may not talk about the your products, no matter how satisfied they...
The year 2007 saw a number of releases ranging from sci-fi Transformers to mind boggling Bourne Ultimatum. While the...
Understanding the branding strategy of Pepsi goes beyond the listing of a set of steps which can effectively summarize...
Water is the basic necessity of human beings and the increasing health awareness and scarcity has led to the...
“With the consumers brand is also growing, With the modernization of consumer, brand is also modernizing, With the transformation...
Whose product is Maggi? Nestle Nestle: -Swiss Company founded in 1866 by Henri Nestle -Main focus: Great taste...
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday...
Recession has once again asked a fundamental question for marketers: Is it the best time to market more and...
“Cigarette smoking is injurious to health”- The tag line is quite common on any cigarette pack being sold in...
Celebrities featuring in advertisements by no means counts as a recent trend; it has been around for a very...