From various perspectives, Marketing is as old as human progression itself. From Ancient Greece to our advanced days, society has based its exchanging and offering upon correspondence with a specific end goal to move items speedier than the man...

Indian emerging e-commerce sector is estimated to grow to $100 billion in revenues according to latest Morgan Stanley report. To aid phenomenal growth in this space lot of innovations in logistics and delivery model are emerging in India. Flipkart Pickup...

"When the going gets tough, the tough gets going", has been rightly said for start-up theme base Pan IIM Alumni Meet 2015 at Delhi on July 26 at Taj Vivanta. We were given a warm welcome by Mr. Saif Khan,...

To keep abreast of contemporary business challenges and get insights of how to face them, Department of Management Studies, IIT Roorkee organizes annual Business Conclave, AVENIR. It provides the students with an opportunity to interact with industry experts to share their...

"We all need someone who inspires us to do better than we know" Entrepreneurship Cell, NMIMS, Mumbai presents ‘Ennovate - Pioneers of Change’ !!!! The startup arena has led to a striking change in the business world as increasing number of professionals...

Have you ever wondered that how companies decide where products should be placed in retail stores or outlets? Or how companies can increase visual appeal of their stores or products to satisfy customers’ needs or attract new set of customers! It...

Coffee was the second most traded commodity after oil. They were basically two types of coffee: basic and specialty coffee. Specialty coffee was the highest grade coffee available. In the 1960s and 1970s per person consumption of coffee was...