A fascinating world exists where the brain and our self intersect.
Prof. Sangeetha Menon in her talk focuses on understanding the self and explores our idea of “I”.
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Getting more customers by expanding market in India
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market leaders, challengers, followers & niches. The strategies mentioned for market leaders included expanding market share (but this may lead to unnecessary price wars), defending market share and expanding the total market (this is most preferred as it has been observed that when […]
IIM Ahmedabad PGP Summer Placements 2015-17
The summer placement process for the Class of 2017 of the Post Graduate Programme (PGP) in Management at IIM Ahmedabad has been successfully completed within three clusters with students being placed across eleven sectors and functions of their choice. Placement Process The summer placement process was completed within 3 clusters. Firms were grouped into cohorts based on the profile offered, […]
