CSR is an issue which concerns not just the corporates but one and all. Ms.Vinita Bali in her talk knits the idea of aligning the individual and collective responsibilities to have a society of good governance.
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Brand Recall: The Latest Pepsi Ad Campaign
You are sitting in front of you television, your eyes glued to India’s crucial cricket match. Sehwag is on strike and you want him to go on rampage with his fearless batting style. The bowler balls a short ball outside off stump, and Sehwag in his typical style cuts the ball in the air. The stadium goes crazy, as the […]
Brand Destruction- Is it negative marketing ?
A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of of them, intended to identify the goods or services of one seller or group […]
