Sachin Shetty, popularly known as ‘Drift’ in art sphere of India talks about the unconventional way of presenting art to people- through ‘Open Galleries’.He speaks of changing perception and greater acceptance to this concept and also of how the beauty and depth of art at large can be used as a channel for various reasons be it giving back to the society or to beautify the streets
Sachin Shetty is Mumbai-based audio-visual artist. Drift is his multidisciplinary art project which began as a manifestation of subconscious visions and continues to be an expression in letting go. Sachin, who has a past-life history with advertising production, works variously with video, sound, line-based drawings, animation and street art that finds expression at varying scales. Having had a strong presence in the Indian street art scene, Drift is passionate about using street art to establish deeper connections with people. “I love street art as a form of expression because it is open to everybody who uses the streets as a transition space in their waking moments”, says Sachin.
Tags: NMIMS tedx tedxnmimsYou might like reading:
Stealth Marketing – Beware we are watching you
In 1890s, when the Cholera epidemic hit the European countries like Spain. A man decided to popularize the concept of Cleanliness and Hygiene through a revolutionary product ‘Sunlight Soap’. Today his company has transformed into a global Consumer goods giant appearing on top 50 most innovative companies list. He was none other than Mr. William Hesketh Lever who built the Unilever Empire. […]
Coffee Industry and Starbucks
Coffee was the second most traded commodity after oil. They were basically two types of coffee: basic and specialty coffee. Specialty coffee was the highest grade coffee available. In the 1960s and 1970s per person consumption of coffee was 2-3 cups which declined to 1.7 cups per person in 1996 in United States. Before the advent of Starbucks, coffee was […]