Surprised? Well let me explain. Going by the stage at which your product was- you were not catering to the early adopters- the category who are willing to try out anything new. It is the early adopters who are buying the product of your rival at this point and these people never buy a product which is at peak of its product life cycle( Where you are!). So essentially the rival product is not competing with you in a big way at this point.
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Marketing Bollywood in Mumbai Local
I will soon be completing my two years living in this great city of Mumbai. The home of Bollywood, glamour, and all things filmy! Being a big movie buff and a management student, I have always taken a keen interest in movies coming up in the theatres and how are they being publicized, promoted and advertised in and around the […]
Why is a depreciating rupee really bad news ?
The Indian rupee touched a new low of 52.63 versus the dollar. The free fall of the Indian rupee that was started in the later half of this year has seen the rupee weakening by almost 25%- a clear sign of troubled times ahead. But why is a depreciating rupee bad ? If we examine the structure of the Indian […]
