Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it . These are:
Food for thought- Can you think about a 7th unsaid rule for naming a product ?
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The rise of the giant
… the threat of the imminent war was now beginning to set jitters across Kingdom “Global Giant” – On one hand it was a symbol of hope for those who believed in opportunities in Kingdom “Market”. On the other hand it also brought new fears of losses for its armies “Multinationals”, especially since it had lost a lot of sheen […]
Counter Attack: Creating Territories – Is it feasible ?
[This is the counter attack post to Creating Territories ] I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the case of IT Service Industry (I share loyalty of almost 3 years with the industry), things appear to be different. The Multi – Vendor Outsourcing Strategy adapted by many organizations, leaves very […]
