So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to your store in numbers but do not buy! It is a normal scenario facing most of the retailers around the world. How do you deal with it?
3. Build a helpful team- Have a sales team which is willing to listen to customers and provide suggestions rather than trying to push sales in an aggressive manner. Always remember- “Good behavior brings good business”. Invest in training your employees- It will help you tremendously in future.
4. Have a door-to-door campaign- So if you haven’t been getting the footfalls yet, it means people either do not know about you or they simply don’t care. It’s time to find out the answer! Have a door to door campaign and conduct a survey- tell them about what you do and how you can help them with your products.
Food for thought- How much do you invest in training your team ?
You might like reading:
IIM Trichy Summer Placements 2021: 95 Companies, 210 roles
IIM Trichy has announced the successful completion of the Summer Placement process for the academic year 2020-21 (Batch of 2020-22) of the Post Graduate Program (PGP) in Management and Post Graduate Program in HR (PGP HR). Since its inception, IIM Trichy has become a preferred destination for the recruiters across industries owing to its diverse educational and work experience background […]
Stealth Marketing – Beware we are watching you
In 1890s, when the Cholera epidemic hit the European countries like Spain. A man decided to popularize the concept of Cleanliness and Hygiene through a revolutionary product ‘Sunlight Soap’. Today his company has transformed into a global Consumer goods giant appearing on top 50 most innovative companies list. He was none other than Mr. William Hesketh Lever who built the Unilever Empire. […]
