One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
You might like reading:
Deepika Padukone – “My Choice”- An Advertisement
Little had the controversy behind Deepika Padukone’s alleged ‘cleavage’ settled when she has again stormed the columns with her video that is doing more than its fair share of rounds with the name: Deepika Padukone – “My Choice”, directed by Homi Adajania, who has formerly directed films like Finding Fanny (rings a bell ?) and Cocktail. Although it is just another […]
Development of Banking sector & Financial markets- India perspective – Part 1
The key objective of banking and financial market development is to aid economic growth and development, with stability and equity across sections of society, so that the gains of development are shared equally ( or at least less unequally) such that social and political stability is maintained on a sustainable basis. The primary role of banks and financial markets is […]
