One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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If Business is war then it is better to hire warriors
Did you know that Gus Pagonis who is widely credited with turning around the fortunes of the Sears Corporation as the Head of the Sears Logistics group was a former army general who ran the logistics of Desert Storm under Gen Norman Schwarzkopf. Many prominent business leaders like Sam Walton of Wal-Mart and James McKinsey, the founder of McKinsey came […]