One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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The Davids that fell…
The Davids that fell… A tale of Indian e-commerce shutdowns and M&As “Am I a dog that you come at me with sticks? Come here and I’ll give your flesh to the birds and the wild animals”- This may very well be what the Indian e-commerce Goliaths have been doing to the puny Davids that come their […]
Get comfortable being uncomfortable, says Stuttee Arora
We recently caught up with Stuttee Arora who is an alumni from School of Business Management, NMIMS Mumbai and has a rich experience in Sales, Marketing, Business Development and Product Management. She believes in the mantra “Become the person who would attract the results you seek.” and consistently works towards it. She loves to take risks and has led challenging […]
