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Where is the key to success?
With more competition, the focus of all the players in the market has shifted from concentrating only on sales for generating revenues to something which now holds the key for maintaining their presence in the market. If you are thinking it is customer care, well everyone will do it, what is so special about your effort? Even if we look a decade […]
Ambush or Anguish ?
Imagine you put in a lot of effort and mighty amount of time to write an article! And imagine how it would feel, if someone plagiarizes or claims credit for the same? The same situation, when happens in business, in terms of marketing, involving plenty of money is called ambush marketing. In other words, Ambush marketing is a form of […]