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Go IIFT Go- Life of an MBA
30th June, 2014 was the day I landed on the IIFT campus with dreams of success, feelings of excitement and a sense of achievement inside. Little did I know that life was going to flip by 180 degrees. It all started with waking up in early mornings, getting ready for college in our suits and running to catch the bus, […]
Keeping Up With the Times to Script a Success Story- Lessons from an Indian Mithai Store
In times when traditional businesses are facing a blitzkrieg of brands, malls and departmental stores many small and traditional Indian businesses are feeling the heat of competition. The Indian mithai store like the kirana store is an intrinsic part of life in rural and urban India. As companies like Cadbury make inroads in to the Indian sweetmeat business […]