The Latest AD from StarSports showing South African Fans will now be supporting UAE ! It’s a brilliant example of out-of-the box advertising !
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Sales vs Product – Which is more important ?
Which is more important – building the perfect product or sales ? This question is faced not just by product managers but also by entrepreneurs. It is very similar to a chicken and egg theory – which one came first. If there is no product, what will you sell and if there is a good product but no takers how […]
Irony of Sales Pitch !
“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will practise it in future as well. I have heard funny theories for sales, just give whatever it takes and […]
