Shweta Katti, a young girl from Mumbai’s redlight area, shares how she has overcome child sexual abuse, marginalization and discrimination to make her dreams come true: study at a US University. She shares her thoughts on why youth like her have the greatest potential to become world leaders.
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Brand is an experience not just an identifier
Every organization spends much more on branding their products or services with the hope of differentiating from other sellers, selling the same category of products or services. As stated by The American Marketing Association, a brand is defined as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of […]
Mobile Banking – The Future of the Indian Telecom Sector
Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater to a bustling emerging economy and yet hampered by multiple sectoral, regulatory and infrastructural impediments. At a time when fixed telephone lines outnumbered mobile connections by the ratio of 4:1; it was apparent that a veritable revolution was necessary for the […]
