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ICC Cricket World Cup Branding Strategy in India
14 teams, 49 one day international matches, 44 days and a whopping $10,225,000 worth of prize money! That is precisely, ICC Cricket world cup 2015 to numbers and economics enthusiasts. What lies beneath is a crafted, careful and comprehensive branding strategy that makes the plinth of the golden edifice of perennial coveting this game builds. It is no more just a game, the World […]
Decoding NBFCs and impact of RBI norms
NBFC- Non Banking Financial Companies are financial institutions which offer all kinds of banking services but do not hold a license for being a bank. A NBFC is registered under the Companies Act, 1956. Banking services like loans and credit facilities, hire purchase, insurance, money markets, underwriting, merger activities, etc can be performed by them. Hence, NBFCs perform functions similar […]