While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ? In first look, the concepts look poles apart, but are they really different? Let us consider how:
1. Both require convincing : In land acquisition, you need to convince the land owner to part with the land. In regard to customer acquisition, one needs to convince the customer to buy your product.
2. Both face Competition / Resistance : In case of land acquisition, the company planning to acquire the land faces resistance/ opposition from social activists/ NGOs. In a similar manner in case of customer acquisition, one faces resistance from the competition and often leads to price wars.
You might like reading:
Challenges of employee motivation in healthcare
Even during the normal circumstances, the healthcare is perceived to be emotionally distressing. With the arrival of Covid-19 pandemic, the distress is even more, the workers must fight a potentially lethal virus with shortage of PPE kits, limited ventilators, ICU beds etc. There is also the risk of taking the virus to their homes and to their families. Some workers […]
INDIA VS BHARAT:DIGITALLY DIVIDED
India and Bharat, the two geographies or mentalities view each other with suspicion. For India, Bharat is about ‘khap-panchayats’ that kill daughters that dare stand up against the family pressure. For Bharat, India is where ‘homosexuality is acceptable’. For India, Bharat is where minorities are massacred. For Bharat, India is where traditions are not respected. For India, Bharat is the […]
