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Booming retail sector in rural india
Introduction Hindustan is one of the most attractive destination for retailer across the world. India is fifth largest market in the world and ranks fourth among the surveyed 30 countries in terms of global retail development. Day by day changing lifestyle, increasing dominance of western culture, rising population and rising income of rural and urban population is influencing the retail […]
Dissecting the Appeal behind Advertisements that have Gone Viral in India
Success in branding and advertising is something that is rooted in psychology. It is about appealing to the right emotions, playing on feelings and triggering interest in the target market. No matter how much one dwells on the theory of advertising and branding, there is no denying the fact that an “appealing” ad is one that gets everything right if […]
