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Colgate vs. Pepsodent brand war – competitive advertisement trending again?
Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Pepsodent and Colgate – Market Positioning While Pepsodent germi-check has […]
Why is a depreciating rupee really bad news ?
The Indian rupee touched a new low of 52.63 versus the dollar. The free fall of the Indian rupee that was started in the later half of this year has seen the rupee weakening by almost 25%- a clear sign of troubled times ahead. But why is a depreciating rupee bad ? If we examine the structure of the Indian […]
