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Sell the works !
The title sounds simple, isn’t it? Of course it is ! But the task isn’t! The biggest challenge before a marketer while trying to sell a book is: How to sell the book? Well it is not difficult to sell a book authored by Tom Peters or Seth Godin. The real question is how to sell it when you are […]
Why PE firms are interested in Indian Pharma ?
Indian pharmaceutical manufacturer BDR Pharma has recently been in the news. The company is a known manufacturer of generic drugs and sells the drug Remdesivir which has been known to be effective in the fight against covid-19. It is believed that Private Equity firms such as Carlyle, Warburg Pincus and TA Associates are eyeing a stake of about 15% in […]
