Case studies are a preferred medium of teaching in B-schools. But is the life of an MBA guy anything less than a case study? IMM Comics presents a short comic strip on it!!
What do you feel? Is this your story as well?
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My Case Discussion Experience @ NMIMS Mumbai, Eeti Agarwal
The following was my experience last year at NMIMS , Mumbai: Group Size- 9 people (5 Males and 4 Females) Balance between people with work experience and freshers Half a page long case 3 member panel: Their only uttered “Start” at the beginning and “Thank you” at the end of the discussion. They would not interrupt even if it a […]
Emotional branding and you – Does it work?
Branding has always served the purpose of representation through the use of logos, taglines, colour scheme or something more. One of the most important ways a brand comes to life is the way it impacts the lives of its customers. The Strong emotion of giving your 100% that is associated with a brand like ‘NIKE’ plays a huge role in Brand’s success. Emotional branding is a […]
