Whenever any order gets messed up in a firm, the blame game begins with everyone accusing the other for the inauspicious event. Does it happen in your company? IMM comics presents a small satire on the issue!
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Rendezvous with Gaurav Mehrotra, Author and MBA from NMIMS, Mumbai
We caught up with Gaurav Mehrotra, MBA from NMIMS Mumbai (2013-15 Batch ). He has recently authored his first novel and was kind enough to share his insights with us on MBA, life and the road ahead ! 1. Hello Gaurav, warm welcome to IdeasMakeMarket.com. Tell us something about your journey so far. Thank you for having me here on IdeasMakeMarket. I would […]
Can Sales Promotion outrun Advertising?
Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate goal: drive sales. Often they have been used in close association, and consequently the boundaries between the two have blurred. Sales promotions seem to drive the sales at the ground level, and the importance of advertising seems to be diminished. As […]
