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Brand parallax error is the ultimate silent brand killer
In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes time. It is an asset which could be used as a serious competitive advantage in a Red Ocean market. But what matters most is the way it is positioned and written in the minds of customer. The Parallax error One […]
Fun @ Melange’15
Melange is the annual management-cultural festival organized by the students of the K.J Somaiya Institute of Management Studies and Research (SIMSR). Melange provides a platform for all the specializations/verticals in management to collaborate and bring together a great mix of events. The participants not only experience the management events but also the fun part of Melange as we have a […]

























