In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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Creating God Particle: Making an advertisement work
Recession has once again asked a fundamental question for marketers: Is it the best time to market more and increase sales or is it the time for showing restraint and controlling the marketing budget. Nevertheless, while the answer to this might remain oblivious, there is no doubt about one pressure that marketers face: Create ever lasting advertisements, those which stand […]
Why India needs to control tax havens ?
What connects Cayman islands, Mauritius and Virgin islands besides being picturesque tourist locations – they are all tax havens ! Tax havens which have played a significant role in tax evasion in India. According to an estimate India has lost about 263 billion USD in taxes in actual value and 435 billion USD in terms of net present value. The […]
