In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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I am passionate about learning and trying out new things, Sadaf Zia NMIMS Mumbai 2016-18
Interview with Sadaf Zia NMIMS Merit Rank : HR Rank 316 Firstly, congratulations onconverting your call to NMIMS. Our readers would like to hear something about your background? I did my schooling from DPS Bhilai following which I did my B.Com from St. Thomas College, Bhilai. I did not have any prior work experience. “Why MBA” must be a common question […]
Co Branding: Effective or a damp squib ?
The other day, as I went in to buy a new watch at Shopper’s Stop, I was a bit overwhelmed by the sheer number of advertising gimmicks being employed by the companies. At the purchase counter, I was greeted by a First Citizen Card Membership, which made me eligible for discounts for a whole lot of other brands like Barista, […]
