In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
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STRATONOMICS – THE CONSULTING AND STRATEGY CONCLAVE HELD AT XIMB
Constrat, the consulting and strategy consortium of Xavier Institute of Management, Bhubaneswar (XIMB), hosted its annual conclave-‘Stratonomics’. The theme for the conclave this year was ‘Digitization of value chain and Industry 4.0’. The panel of speakers included Mr. Debashish Mahapatro, CEO, Verve Consulting and MD, Eastbrook Landholdings; Mr. A Karthik, GM (Programs), Ashok Leyland; Head-Product Management (Trucks) and Mr. Sovit […]
MODI Government: Has there been any real growth?
“The India story is still intact but its economy has so many ingrained structural problems that it cannot be fixed overnight, and policies will take time to come to fruition” – Phillip Uglow, chief economist, MNI indicators After the landside victory of NDA, expectations from the new government were very high. Modi has raised a lot of hopes and made […]
