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Branding strategy of Cafe Coffee Day
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday How true is this particular saying of the famous singer in building a branding strategy? And how truly it has been followed by V G Siddhartha to make him now virtually the coffee king of India? V.G.Siddhartha, chairman of the […]
A Look at the Advertising Campaign That Has Its Finger on the Pulse of India- Amul Butter
A blue haired moppet in a polka dotted dress, who hasn’t grown even by a day ever since she graced a billboard for the first time in 1967, is at the core of India’s longest running print ad campaign. The Utterly Butterly girl has held the attention of the Indian public for over four decades now. As a teacher of […]

























