


You might like reading:

Click and Ruin! – Brand destruction on the net
‘WH’ OF BRAND DESTRUCTION- WHAT? WHY? WHEN? The term makes it evident that Brand Destruction revolves around defaming a brand. Image building is the life line of any brand. A lot of effort is put into making a brand popular among the masses. It takes a lot of hard work and time for the marketers to successfully position a brand […]

From Thousands to Billions- Analysing Havells’ advertising campaign
Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire she’s managed to set up outside her thatched roof and is making rotis for her little boy. Time and again, she burns her fingers on the heat of the flame, but carries on, determined to feed her child. Noticing her pain, […]