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Branding a country
Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like Richard Branson,Amitabh Bachachan ),and now Country Branding. In the wake of globalization, the world has become a supermarket and countries are neatly arranged in a shelf for the passerby global passengers. They are using different strategies to promote Travel, to bring in Investments and to improve Exports. […]
Japanese management style: A brand on the verge of extinction !
Abstract Japanese management style is one of the most talked about style in management classes and boardrooms. During the booming days, Japanese products and Japanese style of management were one of the most talked about subjects in Western business circles. Today also Japanese management style is also a very common topic in B-schools case studies and corporate strategy decision making […]

























