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Emotional branding and you – Does it work?
Branding has always served the purpose of representation through the use of logos, taglines, colour scheme or something more. One of the most important ways a brand comes to life is the way it impacts the lives of its customers. The Strong emotion of giving your 100% that is associated with a brand like ‘NIKE’ plays a huge role in Brand’s success. Emotional branding is a […]
Facebookization Vs. Twitterization: Who wins?
There has been lot of changes happening in the social networking space. The rise of several Facebook clones and also multiple micro blogging platforms like Jaku( which even happens to be open source). However, in the midst of all these one thing seems to have got totally unnoticed.That phenomenon is facebookization of twitter and twitterization of facebook. If we look […]