“I think all great innovations are built on rejections” – Louise Berliawsky Nevelson.
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Ambush or Anguish ?
Imagine you put in a lot of effort and mighty amount of time to write an article! And imagine how it would feel, if someone plagiarizes or claims credit for the same? The same situation, when happens in business, in terms of marketing, involving plenty of money is called ambush marketing. In other words, Ambush marketing is a form of […]
A look at the retail sectors in rural India
I still remember the time when after a long, laborious journey to my village, the only option I had to quench my thirst in the nearby kirana shop was Coke or Pepsi. My mom wanted Real Juice but had to compromise on her choice while sipping the 200ml tetra pack of Frooti. Coming from the market prism of the urban […]